Historic rehab to mixed-income rental housing
The renovation of the historic Imperial Hotel came to fruition in the run-up to the 1996 Olympic Games, with its conversion by Progressive Redevelopment, Inc., from a prominent and abandoned eyesore into a showpiece property at the gateway to downtown Atlanta. The 120-unit Imperial Hotel is a superlative example of supportive housing.
Executed during Bruce's tenure as president & CEO of PRI, the project attracted widespread community support and earned several awards over the years. The $10-million-dollar renovation was funded by all levels of government, four local banks, and local philanthropic sources.
PRI functioned as developer, owner, and property manager, while using contractors to manage residential services. In 1997, the Atlanta Business Chronicle lauded the Imperial as one of the "deals of the year," for preserving such a prominent landmark.